Logitech Gaming
Are you game enough?
A digital campaign that challenged gamers on an online platform to put their skills to the test and asked them “Are you game enough?” To bring their attention to the new gaming products from Logitech Gaming.
The challenge.
The challenge was to get gamers in the Nordic countries to embrace Logitech’s new cutting edge gaming products.
Hardcore gamers are a tough bunch to attract and ordinary communication is not the way to convince them. They need to find out for them selves. So we needed to meet them on their own digital turf.
Our idea.
The idea was to entice them with something they couldn’t resist.
We challenged them to put their skills to the test. Are they game enough?
Up until now Logitech had only done minor campaigns in the Nordic countries, mostly in-store and hadn’t been visible in the digital arena at all.
What we did.
We created a platform, an online “testing zone” with games where the gamers could show off their skills and have the chance to win prices and products.
To get the campaign started, Swedish gaming superstar, Maddelisk unboxed the new gaming mouse, G502 and challenged gamers to beat her score in our game.
How did we do?
50.000
unique gamers.
Goal: 6000. That’s 830% more
than expected!
290.000
games played.
The primary goal for stage one: 6000. Result: 133.731 games played.
That’s 2228% more than expected!
8300
units sold.
An astronomic amount in the Nordic market when it comes to highly priced gaming products.
