Cascade Brewery Co
Cascade 'Brew by Feel'
The new Cascade campaign ‘Brewed By Feel’ embraces the public push towards craft beers by reminding punters of their own 200 year old craft heritage.
The Brewer’s nose app
An iPhone app that allows the discerning beer lover to scan the barcode of just about every beer available to find out all about it from the mouths of arguably the best brewing authority in Australia – the Cascade brewers.
This app covers the style, taste, food matching and heritage of over 600 beers. But the real test is the Brewer’s Nose community, which brings beer lovers and mates together through Facebook to share tasting notes on the beers they scan. And after sampling the brewer’s wisdom, punters may also find themselves sampling their range of craft beers as well.
Brew by feel website
The campaign idea extends to the way users experience the new website, which encourages users to ‘brew’ the site to their taste. Sliders and switches allow users to adjust content depending on their needs.
